New Arrivals

This is a customized ampoule for each concern that has been developed based on Belief's 10 years of herbal research and efficacy research that leads to skin changes. The formulation contains 11% of Hyalucid™ Complex, a densely woven blend of 5...

3-in-1 serum mist for skin moisturizing, firming and glow through the energy of Jeju camellia complex Infused with the Concentrated Energy of CamelliaExperience the 'Hydration- Vitality-Radiance' 3-IN-1 care to boost your skin's condition. Enriched...

Gel moisture cream that comfortably fills the skin with moisture energy and relieves dryness Moisturizing and soothing efficacy ingredients born through continuous lotus researchAdding effective ingredients to lotus-derived ingredients, it helps care...

Eye cream that contains elasticity-specialized ingredient Gongjin Solution™ to make the eye area elastic Contains 5% of elasticity-specialized ingredient Gongjin Solution™ to improve skin elasticity all around, providing a firm and dense...

Luxurious powder pact that gives you a radiant skin expression with a sophisticated touch A noble diamond-like glow completed with a sophisticated touch Capacity: 12g How to useTake an appropriate amount on the puff and lightly apply it to your face...

EFFORTLESS, FLAWLESS, HEALTHY RADIANCE ALL AT ONCE THE KEY TO A RICH GLOW, BOASTING A LUMINOUS MOTHER-OF-PEARL DESIGNThe newly launched Perfecting Cushion’s container features mother-of-pearl, a surface whose colorful, brilliant interplay of light...

Daily retinol serum that completes density and elasticity with retinol 4X Retinol and retinoid quadruple compound synergy improves density and elasticity and improves various signs of skin agingStrengthens the skin barrier and supplies nutrients to...

Elasticity fixing cream that densely surrounds the skin with 99.9% human-like real collagen and BX peptide* The final step of home aesthetics, fixing elasticity The final step of home aesthetics, secure and fix the efficacy in the skin.99.9% human-like...

Wrinkle improvement eye cream exclusively for the eye area, complete with solid BX peptide and hyaluronic acid moisturizing film.* Elasticity around the eyes through home aesthetics 3 ingredients for weak and fragile skin around the eyes - Contains real...

A highly functional lifting serum that tightens the skin with the skin-friendly BX 83% liposome formula.* Steps to inject efficacy of home aesthetics High-concentration water purification and liposome containing the best effects of the AgeAway aesthetic...

Moisturizing barrier cream that strengthens the damaged moisture barrier with a formulation containing Derma-L™ ingredients (ceramide/cholesterol/fatty acid), which are similar to skin lipids, and ceramide capsules. - Moisture barrier improvement...

A cream with vita-phenol ingredients that provides bright and healthy skin - Vita-phenol pressed cream applied to the skin. Rich brightening and nutritional ingredients are absorbed into the skin, providing bright and healthy skin.- The thick texture...